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The value of product design in branding, and why you should be doing it different

The value of product design in branding, and why you should be doing it different

Translating your core brand value into understandable product design features should be the main focus of you and your company. And we see a lot of companies where the product is an afterthought in their (re-) branding process, or worse, not even mentioned. But if you had to explain why you love a certain brand, where would you start? You would start with the product.

5 Tools to design a better User Experience in a connected world

5 Tools to design a better User Experience in a connected world

More and more consumer electronics are becoming connected. To prevent your end user from getting lost somewhere in between the intangible digital world and your physical product, it is important to apply an overarching user experience (UX) perspective. A quick look into my world as a User Experience & Product Designer at SLIMDESIGN and some of the tools that we like to use!

How to write an effective design brief for your project

How to write an effective design brief for your project

The design brief is the foundation of any project. A good design brief saves development time, mitigates risk, and reduces costs. It clarifies the requirements, roadmap, and goals of your project and is beneficial for communication between your design agency and manufacturers/suppliers.

Kickstarter Tips & Advice

Kickstarter Tips & Advice

For small start-ups and entrepreneurs bringing a product to market can be a daunting and complicated endeavor, but it doesn’t need to be. Here we give tips and advice.

Industrial design portfolio tips and application advice

Industrial design portfolio tips and application advice

We see that some talented students have trouble presenting themselves and their work. Therefore we created this post to share our tips and preferences. We hope that this information will help you to get accepted into our studio. (or somewhere else… 😉

How to bring your new product to market

How to bring your new product to market

Not all our clients know that there are several different ways to develop your product and bring it to market. In the majority of cases, there are already similar products on the market. If the manufacturer is located in Asia, they are...

Visit Qingdao

Visit Qingdao

In August, our design team visited Qingdao, China. During the visit, we conducted interviews with a number of modern Chinese mothers. The goal was to gain an understanding of the positives and negatives associated with a product used by working Chinese Mothers. All...

Top Kickstarter failures due to manufacturing problems

Top Kickstarter failures due to manufacturing problems

Starting a crowdfunding campaign on platforms like Kickstarter and Indiegogo have proven to be a fruitful way for start-ups to gather funds for concepts. However, high profile failures draw a lot of attention in the crowdfunding world

Circa Smart Alarm Clock funded on Kickstarter

Circa Smart Alarm Clock funded on Kickstarter

Circa funded on Kickstarter We are pleased to inform you that Circa smart alarm clock has recently raised â‚¬117,056 on Kickstarter. To make this project a reality, SLIMDESIGN is engineering the project for production. If you missed the Kickstarter, You're now able...

Dutch Design Week

Dutch Design Week

It was a cloudy day in Eindhoven, but the designs were bright and full of energy. There were lots of interesting designs displayed, from professional design studios to large companies to students work. One unifying theme was how many optimistic concepts were presented...

Reviving revolution in washing

Reviving revolution in washing

At IFA 2017 we saw that Samsung is reviving the counter-rotation action Dyson developed 18 years ago. It was taken out of production after 3 years because it was expensive and often used in an industrial way, resulting in extensive wear. Great to see that Samsung also...

IFA Berlin 2017

IFA Berlin 2017

We spent two days at IFA Berlin, visiting all conceivable types of booths and meeting industry professionals from all fields. It was a busy, yet a meaningful time of learning and connecting that provided us with insight into the future of product design.

Panasonic Nubo Cam winner in consumer test!

Panasonic Nubo Cam winner in consumer test!

Panasonic Nubo Cam winner in consumer test! Panasonic Nubo Cam winner in consumer test by Smarthome Magazine. They compared seven IP cameras and the one that scored the best was the Nubo Cam, designed by SLIMDESIGN. They appreciated the excellent images, extended...

Mobile world congress 2017

Mobile world congress 2017

Mobile World Congress 2017 What will we remember of this year’s fair? Please find our selection of interesting announcements. Withings becoming Nokia One of the first things that drew our attention, is the re-branding of the Withing products to Nokia. Indeed,...

Mobile World Congress News

Mobile World Congress News

Oppo announced a slim optical zoom lens for their next mobile phone. Optical zoom changes the focal length between the lens and the optical sensor. normally this distance makes the product thicker. Oppo uses a prism to create a 90-degree angle like in a periscope....

3D Human Model Hyperloop

3D Human Model Hyperloop

3D Human Model first hyperloop passenger We at SLIMDESIGN created the 3D Human Model to visualize the human interaction between a product and it’s user.  The tool is accessible for other...

Dare Festival

Dare Festival

We will attend the Dare Festival 2016 in Antwerp on 26th of August. Wouter Konings will give a talk about Consumer Product Design, the difference in developing for small, medium and large production quantities.

Report Masterclass ThingsCon

Report Masterclass ThingsCon

We have been asked to give a masterclass during ThingsCon Amsterdam 2015. The masterclass is about IoT: Scaling IoT products. This IoT conference will take place on December 4th in Volkshotel. Masterclass IoT by Wouter Konings Production in large...

Anniversary Party

Anniversary Party

We celebrated our anniversary! We now have almost 50 years of combined experience in design & development. It was an amazing night and thank you all for the great support and money that we donated to Nepal.

DMF Summit #6

DMF Summit #6

We will join the expert pannel at the Design for Manufacturing Summit #6 The Design for Manufacturing Summit #6 connects industrial designers, product developers, makers, engineers and manufacturers for a more decentralized, leaner manufacturing...

G+J Family Consumer Award

G+J Family Consumer Award

Angelcare’s new baby monitor has won the G+J | Family Consumer Award. The award was initiated and held for the first time by Gruner + Jahr in association with the Kind + Jugend trade fair. 40 Products were nominated in 4 categories by the editorial department...

3DHUMANMODEL @ Stedelijk Museum

3DHUMANMODEL @ Stedelijk Museum

3D Human Model will show at the SUPERMODELS exhibition, Stedelijk Museum Amsterdam, from 6 – 9 June 2014 The exhibition consists of a survey in miniature of multiple Dutch Designs, ranging from interior and furniture design to architecture. Maarten Olden,...

Red Dot Award

Red Dot Award

We are happy to let you know that we have won the red dot design award. The prize has established itself worldwide as one of the most sought-after quality marks for excellent design. K&K convinced the 40-member expert panel for the Red Dot Award: Product...

iF Design Award

iF Design Award

We have been awarded with the iF design award! It is among the largest and most important international design awards: the iF label is a seal of quality known all over the world.

Good Design Award

Good Design Award

We are proud to announce that the Angelcare baby monitor AC1200 has been awarded with the prestigious Good Design Award! It is a video monitor that connects to your smartphone and is a perfect example of an ‘internet of things’ product. Good Design Award 2013.

Innovation Award Nomination

Innovation Award Nomination

We are proud to announce our nomination for the Kind + Jugend Innovation Award 2013 for the Angelcare IP Baby Monitor.