It was a cloudy day in Eindhoven, but the designs were bright and full of energy.
There were lots of interesting designs displayed, from professional design studios to large companies to students work. One unifying theme was how many optimistic concepts were presented with the intention of improving the world.
While encouraging, we have the feeling that these concepts lack realism. There were very few real products shown at the fair, instead most presenters opting to showcase an idea, rather than something tangible that can be used to impact real people.
We wonder who is going to execute these concepts into actual products. While ideas are nice, students looking to find work at companies after University should have some more tangible, real-life products in their portfolios if they want more opportunities.