The goal for creating product design guidelines for your brand guide is creating a cohesive brand language for your complete product portfolio. We’ve selected the top elements your brand guide should have.
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The value of product design in branding, and why you should be doing it different
Translating your core brand value into understandable product design features should be the main focus of you and your company. And we see a lot of companies where the product is an afterthought in their (re-) branding process, or worse, not even mentioned. But if you had to explain why you love a certain brand, where would you start? You would start with the product.
How to bring your new product to market
Not all our clients know that there are several different ways to develop your product and bring it to market. In the majority of cases, there are already similar products on the market. If the manufacturer is located in Asia, they are...
Intellectual Property: The Full Guide
Many clients struggle with the question of what they need to do in order to protect intellectual property (IP). To provide some useful insights we have created this article, including tips, links, and example documents.Disclaimer:...
New ballpoint pen design for Monami
New ballpoint pen design for Monami Monami has a long-lasting history as Korea’s leading manufacturer of stationery products and office supplies. Their basic ballpoint pen, named ‘153’ has continuously been on sale since 1963, with over 3.3 billion units...
Panasonic Nubo Cam winner in consumer test!
Panasonic Nubo Cam winner in consumer test! Panasonic Nubo Cam winner in consumer test by Smarthome Magazine. They compared seven IP cameras and the one that scored the best was the Nubo Cam, designed by SLIMDESIGN. They appreciated the excellent images, extended...
Design workshop Fujitsu
Fujitsu Japan selected SLIMDESIGN to help develop a new range of products. We had a great time working with the designers of Fujitsu.
Baby Monitor
In a longlasting partnership, we successfully implemented the design language into a wide range of products and supported their product development and implementation.
4G Security Camera
With our help Panasonic was the first to launch a 4G security camera. They were very pleased with the final design. The product launch was a big success, and SLIMDESIGN was asked to develop the camera further and to support the production.
Smart Doorbell
The smart doorbell design enables users to connect their doorbell to their phone. This project is a good example of how we introduce a lean start-up approach in established companies.
Philishave
Wouter Konings was asked to lead a team of engineers with the task to reduce the production costs of the low-end shaver without sacrificing quality.
Nike
We optimized the overall usability and logistics through a reduction in volume (frame and fabric backing), improved handling (dedicated flight cases), reduced set-up time (tool-less assembly), and increased flexibility (integrated graphics).
The first version was very successful (a 1 km wall was produced and used over a period of 7 years). When Nike changed its store identity, Nike commissioned us to upgrade the system to fit the new store design.
Fujitsu
Fujitsu’s wanted a clear project vision for their laptop. They were looking for opportunities to add value in terms of new features, design aesthetic and engineering solutions.
MSI 360 Camera
MSI, a leading computer hardware company from Taiwan asked us to support their development of a 360 camera. It required close cooperation with their electronic, software, and mechanical engineering departments.
Panasonic Nominated
Panasonic is nominated twice for the GSMA Global World Awards. The ceremony will take place during the Mobile World Congress in Barcelona.
Successful pilot in Orlando
The New Event Merchandising System 02 (NEMS 02) pilot was a big success during the annual Nike sales meeting in Orlando. With some minor adjustments, we can start the full production in China.
Cooperation with MSI
MSI (computer manufacturer from Taiwan) has asked us to develop a new range of products. We are happy with this new cooperation, and look forward to working together!
Nike Pitch
We have won the international pitch for Nike Retail System. For the second time! We are contracted to design and produce the new retail system. For more information see our first model NEMS I.