Innovation Strategy

Fujitsu asked us to help define their laptop design strategy for the coming years. Alongside Fujitsu’s design team, we held multiple workshops in our Amsterdam based design studio, where we developed several concepts.

Challenge

 

Fujitsu’s wanted a clear project vision for their laptop. They were looking for opportunities to add value in terms of new features, design aesthetic and engineering solutions. 

Approach

 

We analysed future use-cases and other opportunities for innovation. Brainstorm sessions, sketching and foam prototypes helped us develop a variety of promising concepts to explore in more detail. 

Result

 

Using output from our design workshops, we developed several final concepts. They were used internally to validate their market potential.

Strategy

We analyzed the different use cases within the home environment.

Creating new Insights

Identifying pain points help to find new solutions.

Creating new Insights

Identifying pain points help to find new solutions.

Design Ideation

The quick sketches help to clarify ideas within the team.

Exploration of laptop design features

Exploration of laptop design features

Early Laptop Concept

Concept 1

The features that the ultra-thin laptop lost, are integrated into a separate device: connectors, cable management, big speakers and CD-rom. We also added wireless charging and a clock function.

It’s possible to store the laptop on the dock vertically to save valuable desk space when not in use.

It’s possible to store the laptop on the dock vertically to save valuable desk space when not in use.

The dock also has built-in bluetooth speaker that can be synced with any device.

Use the Fujitsu system to create an organized work space.

Use the Fujitsu system to create an organized work space.

 

Masahiro Fujimoto
Senior Design Consultant Fujitsu
“Working with SLIMDESIGN was a great experience. The final design is beautiful and sophisticated and their engineering expertise was a great benefit.
The two intensive and fruitful workshops in Amsterdam helped to create a clear project vision.”
      

 

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