Mobile Retail System

Nike has frequent marketing meetings where they present their new collections. Because the locations change the system needs to be mobile and easy to handle.

Challenge

 

Nike invited several retail partners to pitch on the project and decided to also invite a product design firm. We explained that a pitch creates a sub-optimal development process. Finally, they agreed to work with us, so we could challenge the requirements in the brief.

Approach

 

In the analysis and strategy phase, it became clear that logistics and merchandising flexibility were the most important topics to solve. These insights were totally different than the original brief and gave us a clear advantage to the competition. Also, the fact that we only design made that we could act in Nike’s best interest during the sourcing and final production.

Result

 

We optimized the overall usability and logistics through a reduction in volume (frame and fabric backing), improved handling (dedicated flight cases), reduced set-up time (tool-less assembly), and increased flexibility (integrated graphics).
The first version was very successful (a 1 km wall was produced and used over a period of 7 years). When Nike changed its store identity, Nike commissioned us to upgrade the system to fit the new store design.

Co-development

During the analysis with Nike, it became clear that the handling of the system was key. This meant reducing volume and fight cases that store the system efficiently and fit in a normal elevator and tool-less, one-man assembly.

New Insights

We researched several mobile systems and did some brainstorming sessions with the client to create ideas to reduce volume (and weight). 

New Insights

We researched several mobile systems and did some brainstorming sessions with the client to create ideas to reduce volume (and weight). 

Winning Pitch Proposal

In our proposal, we presented a frame system, backed by fabric. We calculated the savings created by reduced volume, weight, and set-up time.

Engineering

Trough prototypes and a pilot production we optimized the system and were able to accommodate the requests from marketing.

Engineering

Trough prototypes and a pilot production we optimized the system and were able to accommodate the requests from marketing.

Seamless Implementation

We supported Nike with sourcing and production. This movie was made to show the assembly and merchandising possibilities. In the end, a kilometer of the system is produced and used very effectively for more than seven years.

Version 2

7 years after the introduction, Nike changed its store design and they asked us to update the system keeping all the benefits but matching the new look and feel.

Version 2

7 years after the introduction, Nike changed its store design and they asked us to update the system keeping all the benefits but matching the new look and feel.

Pleasing all Stakeholders

We analyzed the few broken parts and interviewed the different stakeholders to find out where improvements could be made. We discussed prototyped and tested different options on how to handle the shoe presentation wall and the attachments.

Optimised Engineering & Production

It was nice to see how well the second production went. All the knowledge gained from the first system could be applied and improved upon.

Optimised Engineering & Production

It was nice to see how well the second production went. All the knowledge gained from the first system could be applied and improved upon.

Assembly Sequence

To show how the new system works, we created this quick animation.

 

Eitan Wynalda
Senior Event Production Specialist | Nike EMEA
“Out of the box creative designers! Able to strip away all that is unneeded and keep the essential.
I highly recommend them for any product development projects.”

 

Fixation Technology

Our tool-less, one-person assembly technology is since then incorporated in several other retail systems.

It has clear benefits over of-the-shelve connectors:

  • Minimalistic,
  • Robust,
  • Easy to use,
  • Very cost-effective,
  • Tailored to the specific use case and profile

Send us an e-mail when you like to find out if it could be a solution for your project.

Fixation Technology

Our tool-less, one-person assembly technology is since then incorporated in several other retail systems.

It has clear benefits over of-the-shelve connectors:

  • Minimalistic,
  • Robust,
  • Easy to use,
  • Very cost-effective,
  • Tailored to the specific use case and profile

Send us an e-mail when you like to find out if it could be a solution for your project.

      

 

Learn how your company can benefit from our expertise.

R & D Support

 
We know how bureaucracy and protocol can kill corporate innovation. We provide a lean and start-up orientated approach by supporting your internal team or work independently. From idea to cosmetic + functional prototypes in 3 months.

Design & Innovation

 
Innovation is key for any business which wants to stay ahead of its competitors. When we cooperate, we see our self as part of your team. We provide our product development knowledge, expertise and network to make your project a success.