AI Body Camera
As an internal startup, we developed a smart bodycamera.
Challenge
PhoneCam was initiated as an internal venture by SLIMDESIGN, developed from an initial idea through to a market-ready product. The concept originated from a real incident involving the son of founder Wouter Konings, who was robbed in a public park. Due to the absence of evidence, the case could not be pursued. This exposed a clear gap in the market for accessible, reliable body-worn cameras.
Approach
Leveraging a multidisciplinary team spanning industrial design, mechanical engineering, electronics, and software development, SLIMDESIGN developed PhoneCam as a fully integrated product ecosystem.
This included:
– A compact, cable-connected camera system
– Native Android and iOS applications
– A web application as a control room
– Enabling AI-driven functionalities
Result
PhoneCam was launched at CES 2024, where it received an innovation award. We have focused on B2B for secrecy and remote support, and currently we have 50+ clients that use PhoneCam on a dayly bases. Later this year, we plan to launch the B2C version. If you are interested, please have a look at www.phonecam.ai
Research
Bodycamera’s reduce the instances of violence used against police and professional security, but are inaccessible to consumers.
We circled back to the central question: how can we make life safer for those who now go without protection? We continiously talked to parents, women, and marginalised groups about their tactics and preferences.
Form & Function Exploration
Design Iterations
Engineering & Electronics
Designing a compact body camera that fully integrates into minimal space posed a challenge, and our extensive expertise in crafting small wearables proved invaluable in overcoming it.
App Ecosystem
To serve both professional B2B and consumer users, we developed web, IOS and Android applications.
Professional Safety App
For professionals without access to expensive bodycamera’s, PhoneCam can provide video evidence. Co-workers are instantly alerted when you are in a dangerous situation.
Control Room
For professional usage, we developed a control room interface where PhoneCam users in an organisation can be linked, organised, and alarm calls can be accepted.
Personal Safety App
For parents, families and elderly, PhoneCam can provide peace of mind. With a press on the PhoneCam button, an alarm is send to friends or family, alerting them you need aid, and providing them with your location and live video feed.
AI App
We wrote an AI app to demonstrate how PhoneCam can enhance your everyday life with AI. It can be an assistant at work, or describe the world to vision impaired people. We are building a framework for developers to use PhoneCam.
Product & Packaging
We designed the full product ready to be shipped, which included marketing material, packaging, production-ready software and accessories.
The best water can come from a tap
No more standing water and no more standing around. Just tap a button for freshwater, anytime. With a stand-alone filter that recognizes the amount of filtration needed, and the level of filtration required by the device.
CES & MWC
We showcased the product at CES2024 and Mobile World Congress, where it attracted lots of interest from the press and phone, security, retail, production, and medical companies. We are currently talking to several large companies to set up a strategic partnership, enabling them to become the first to bring an affordable AI wearable to the market.
We were honored that Satea Natalla (SEO of Microsoft) visited our booth at the CES.
As featured in
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Do you want design that kickstarts your company? Contact us.
R & D Support
We know how bureaucracy and protocol can kill corporate innovation. We provide a lean and start-up orientated approach by supporting your in-house team or working independently. From an idea to cosmetic and functional prototypes in 3 months.
Free Design Consultation
We offer a free design consultation to discuss your project specifics, potential obstacles and provide advice on the possible routes to take your product to market.