Strategy and Product Design

Haier is one of the top-selling appliances and white good companies and one of the biggest in China. We helped them with the strategy and design for a new type of product aimed at the Chinees market.



For this project, we did extensive user recherche in China. Through this, we explored the use-cases, pains and gains, and possible opportunities. The unique insights were the bases of the product design. 



Our Chinees interpreter arranged all the participants and we were privileged to be invited into their homes. The interview and feedback on our ideas gave very valuable input. 



We delivered visualizations and 1:1 cosmetic prototypes. The 3D files we used by Haier’s engineering department to materialize the concepts.



Want to learn how our design process benefits large companies?

R & D Support

We know how bureaucracy and protocol can kill corporate innovation. We provide a lean and start-up orientated approach by supporting your internal team or work independently. From idea to cosmetic + functional prototypes in 3 months.

Free Design Consultation

We offer a free design consult in which we will discuss your project specifics, the possible routes you can take to get this product to market, and the obstacles to avoid.