Strategy and Product Design

Haier is one of the top-selling appliances and white good companies and one of the biggest in China. We helped them with the strategy and design for a new type of product aimed at the Chinees market.



For this project, we did extensive user research in China. Through this research, we explored the use-cases, pains and gains, and possible opportunities. The unique insights were the bases of the product design. 



Our Chinese interpreter arranged all the participants and we were privileged to be invited into their homes. The interview and feedback on our ideas gave very valuable input. 



We delivered visualizations and 1:1 cosmetic prototypes. The 3D files we used by Haier’s engineering department to materialize the concepts.



Want to learn how our design process benefits large companies?

R & D Support

We know how bureaucracy and protocol can kill corporate innovation. We provide a lean and start-up orientated approach by supporting your in-house team or working independently. From an idea to cosmetic and functional prototypes in 3 months.

Free Design Consultation

We offer a free design consultation to discuss your project specifics, potential obstacles and provide advice on the possible routes to take your product to market.