Finding new opportunities and defining the most suitable strategy, is the foundation of every great new product. To find unmet product opportunities, we conduct research based on user’s behavior, its environment, needs and desires. By continuously questioning ourselves, we define the future users true needs and create product road maps in which a product can truly add value.
A product starts and ends with its user’s needs, but the world around the user defines the product’s strategy. That’s why during our research we define markets and competitors, as well as all stakeholders involved. Combined with data about trends and product evolutions, you gain insight on product placement in the market.
“Working with SLIMDESIGN was a great experience. The final design is beautiful and sophisticated and their engineering expertise was a great benefit. The two intensive and fruitful workshops in Amsterdam helped to create a clear project vision.”
Senior Design Consultant
To clarify the final goal and the project scope, the competitors are mapped and the client’s ambition is pin-pointed.
In the use case analysis we focus on the different environments the product may have and how it would be used. The aim is to correctly analyse all the information, identify the appropriate requirements and find the most promising, innovative and suitable opportunity.
Understanding who the key stakeholders are, what they seek, and what relation they can have with the client. By analysing these different stakeholders we can find new opportunities and possible collaboration partners.
Going through the whole customer journey from production, purchase, first use, up to disposing and second use, give us insights into possible benefits that will bring real added value for the users and their surroundings.
All developments tend to follow a similar evolution process. We use these trends to predict the next generation products.
While developing new products several patterns can be repetitively spotted. We have identified a limitless number of these topics and we actively keep track of the latest trends, regulations and new available components.
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