Competitor Analysis


To clarify the final goal and the project scope, the competitors are mapped and the client’s ambition is pin-pointed. 

Use-Case Analysis


In the use case analysis we focus on the different environments the product may have and how it would be used. The aim is to correctly analyse all the information, identify the appropriate requirements and find the most promising, innovative and suitable opportunity.

Stakeholder Analysis


Understanding who the key stakeholders are, what they seek, and what relation they can have with the client. By analysing these different stakeholders we can find new opportunities and possible collaboration partners.

Customer journey


Going through the whole customer journey from production, purchase, first use, up to disposing and second use, give us insights into possible benefits that will bring real added value for the users and their surroundings.

Product Evolutions


All developments tend to follow a similar evolution process. We use these trends to predict the next generation products.

Trend Analysis


While developing new products several patterns can be repetitively spotted. We have identified a limitless number of these topics and we actively keep track of the latest trends, regulations and new available components.

Feasibility study

Added value Analysis


New real-time insights from the physical world and the ability of remote control at any time generates new opportunities. Opportunities for cost reduction, process and quality improvement on the one hand. On the other hand, opportunities arise for new product functions, additional (digital) services, new business and revenue models and entirely new experiences.

Functional Specification


Finding the right balance between all the factors and functions playing a role in a system it’s something that requires professional technical knowledge to match the requirements of each unique case. We have proven expertise dealing with complex briefings and achieving successful results.

Use-Case Analysis


In the use case analysis we focus on the different environments the product may have and how it would be used. The aim is to correctly analyse all the information, identify the appropriate requirements and find the most promising, innovative and suitable opportunity.

Project planning


Depending on the complexity we are able to develop an idea into working prototypes within 3 to 5 Month. The prototypes can be used for a product launch or user tests

Specification loop


Our component specification loop process insures that all the important aspects are tackled before the real product development starts. It gives insight into the consequences of all the choices

Cost price validation


With gained knowledge from previous projects, we can very accurately estimate the component’s cost prices and necessary investments, as well as dismiss/reduce those unseen restraining factors.


Brand Analysis


We use our seamless brand semantics method to analyse the brand’s core values, strengths, weaknesses, opportunities, threads, and many other factors that help to define the best roadmap.

design validation


A part of the validation phase is how the final end result will look like. During this phase we create several preliminary design visuals to give insight into the consequences of the choices.



Through our creative and methodological process of brainstorming and sketching, the beginning of product design is defined.

Volume validation


In order to assess the integration of the components into the whole, we apply an integrated approach. In this phase the designers, mechanical end electrical engineers work closely to achieve the optimal component configuration. 

concept building


In our concept building phase we formulate the design focus, make more sketches and foam models, prototype ideas, and reinforce competitive advantages. There is a close contact with the mechanical and electrical engineers to find together the optimum solution.

Real life rendering


For the final phase, photo-realistic imagery is created, either for  distribution, promotion, advertisement, or client showcase purposes. The intention is to present the result in the perfect use-environment so all the highlights stand out.

Full product development

Functional Mapping


We use functional mapping to create an overview of how the different functions can be solved. The most promising directions are further investigated. The principles created are used as inspiration in the design brainstorm sessions.

Prototyping Modelmaking


We count with long time relationships with very reliable, master quality prototype companies to create final-look quality parts. In less than 3 weeks, we can have in our hands an accurate representation of the final model that we ourselves will assembly.

UX Analysis


Our approach focuses on showing a measurable improvement to the product’s user experience. We always like to minimise the amount of options and steps to keep the process clear, and reduce the overall complexity.

Software development


We always put very detailed attention to the digital side of every project, being also able to build unique standalone software experiences from the scratch.

Product design


In our industrial design phase we synthesise the research, formulate the design focus, brainstorm and make sketches and foam models. There is a close contact with the mechanical and electrical engineers, in order to together find the optimal solution. The final details are modelled in 3D CAD and shown through different photo-realistic renderings.

Mechanical engineering


In our integral approach, designers, mechanical and electrical engineers work closely together to achieve the excellence in every product. When things need to change our team can assess quickly what the implications are and what needs to be done. We’ve created a wide net of contact between all the parts to be constantly updated.




Finding the right tooling and production partners is not easy. We have a wide network of partners in Asia and Eastern Europe that we have worked with in the past. When reliability, quality and price are correctly tuned, we keep them on our preferred supplier list. If our current partners do not fit, we can help you source production partners for you own success. We also have production contract examples that we’ve used before and can support you in more transparent negotiations.



All electronic products need to pass the certification tests. We do preliminary tests with the prototypes to be sure. These test include: – IP test rating (water and dust tightness) – Safety regulations – EMC (radio interference) – Flammability – Heavy metal use We have several test houses that we use to certify the devices we develop,

Design validation


In the final detailing phase all the possible improvements are implemented and the details are discussed with the toolmakers. Technical specification documents are created to communicate the materials, textures, production tolerances, treatments, colours and product graphics. 

Mass production


Making sure the production lines are running smooth and the quality checks are implemented is important. To produce efficiently jigs are made and production equipment need to be fine tuned and calibrated. We help the production partner to focus on the important details and make sure every assembly step is done correctly. In the beginning there will be small production changes and new problems will occur. We stay involved in this phase to solve these problems quickly.

Tooling support


There is a big variety in the production quality of the tools for injection moulding. Together with the toolmaker we define the split-lines, ejectors, injection point, cooling and ventilation and we make sure the tools are made according to the specifications. When the first samples are produced we check and test the parts and make reports how the tool should be improved. Texture is applied and a final production test is done to test the tool in prolonged conditions.

Product launch


The prototypes are fully functional, and because we solved all the problems, they look the same as the final production. These prototypes can be used to evaluate the product during user test, show potential clients or even launch the product on a fair. When the decision to bring a product to the market is made, the development time is short and needs to be risk free, and we assure that no uncertainties exist anymore.

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