{"id":20757,"date":"2016-07-03T14:49:00","date_gmt":"2016-07-03T14:49:00","guid":{"rendered":"https:\/\/slimdesign.com\/fujitsu\/"},"modified":"2026-05-20T14:44:31","modified_gmt":"2026-05-20T14:44:31","slug":"fujitsu","status":"publish","type":"post","link":"https:\/\/slimdesign.com\/nl\/fujitsu\/","title":{"rendered":"Fujitsu"},"content":{"rendered":"


\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ width=”100%” custom_margin=”||||false|false” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.20.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”0px||0px||false|false” sticky_enabled=”0″][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text module_class=”project-header” _builder_version=”4.20.2″ header_font=”|300|||||||” header_text_color=”#303030″ header_font_size=”49px” max_width=”720px” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Innovation Strategy<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” width=”49%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_padding=”||50px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Fujitsu asked us to help define their laptop design strategy for the coming years. Alongside Fujitsu’s design team, we held multiple workshops in our Amsterdam based design studio, where we developed several concepts.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Client-Logos-Fujitsu.svg” title_text=”Client Logos Fujitsu” _builder_version=”4.16″ module_alignment=”right” height=”50px” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ align=”right” disabled_on=”on|on|off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”||53px|||” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”0px||0px||false|false” sticky_enabled=”0″]<\/p>\n

Challenge<\/h2>\n

Fujitsu’s wanted a clear project vision for their laptop. They were looking for opportunities to add value in terms of new features, design aesthetic and engineering solutions.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Approach<\/h2>\n

We analysed future use-cases and other opportunities for innovation. Brainstorm sessions, sketching and foam prototypes helped us develop a variety of promising concepts to explore in more detail.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”||53px|||” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”0px||0px||false|false” sticky_enabled=”0″]<\/p>\n

Result<\/h2>\n

Using output from our design workshops, we developed several final concepts. They were used internally to validate their market potential.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ custom_padding=”57px|||||” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”no-loop” _builder_version=”4.20.2″ background_video_mp4=”https:\/\/slimdesign.com\/wp-content\/uploads\/2016\/07\/20200902_laptopopen_fujitsu_highres.mp4″ module_alignment=”center” min_height=”1000px” min_height_tablet=”500px” min_height_phone=”300px” min_height_last_edited=”on|phone” module_alignment_last_edited=”off|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ custom_padding=”100px||57px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-User-Journey.jpg” title_text=”Fujitsu User Journey” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Strategy<\/h2>\n

We analyzed the different use cases within the home environment.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” max_width=”450px” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Creating new Insights<\/h2>\n

Identifying current pain points lead to finding new solutions.[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Problems-to-Solve.jpg” title_text=”Fujitsu Laptop Problems to Solve” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Creating new Insights<\/h2>\n

Identifying pain points help to find new solutions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Holder-Sketches-Tall.jpg” title_text=”Fujitsu Laptop Holder Sketches Tall” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Design Ideation<\/h2>\n

The quick sketches help to clarify ideas within the team.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.16″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” max_width=”450px” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Exploration of laptop design features<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Sketches-Tall.jpg” title_text=”Fujitsu Laptop Sketches Tall” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Exploration of laptop design features<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Sketch-Renders.jpg” title_text=”Fujitsu Laptop Sketch Renders” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ custom_padding=”0px||0px||false|false”]<\/p>\n

Early Laptop Concept<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”200px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”200px||0px||false|false” custom_padding_last_edited=”on|desktop” hover_enabled=”0″ module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Concept 1<\/h2>\n

In order to obtain an ultra-thin laptop, a separate device is used to allow for extra connectors, cable management, big speakers and a CD-rom. We also added wireless charging and a clock function.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-and-Chargerl.jpg” title_text=”Fujitsu Laptop and Chargerl” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Side-Profile.jpg” title_text=”Fujitsu Side Profile” force_fullwidth=”on” _builder_version=”4.20.2″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.20.2″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”0px||0px||false|false” custom_margin=”0px||0px||false|false” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Close-Detail-1.jpg” title_text=”Fujitsu Laptop Close Detail” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger-Box-Open.jpg” title_text=”Fujitsu Laptop Charger Box Open” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.16″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” max_width=”450px” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Concept 2<\/h2>\n

It’s possible to store the laptop on the dock vertically to save valuable desk space when not in use.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Laptop-Docking-Concept-front-and-back-White-g.jpg” title_text=”Laptop Docking Concept front and back White g” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Concept 2<\/h2>\n

It’s possible to store the laptop on the dock vertically to save valuable desk space when not in use.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Dock-Close-Up-blur.jpg” title_text=”Fujitsu Dock Close Up blur” force_fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Dock-Laptop.jpg” title_text=”Fujitsu Dock + Laptop” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ custom_padding=”||0px||false|false”]<\/p>\n

The dock also has built-in bluetooth speaker that can be synced with any device.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.16″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” max_width=”450px” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Use the Fujitsu system to create an organized work space.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-On-Desk.jpg” title_text=”Fujitsu On Desk” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_2_line_height=”0em” text_orientation=”justified” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ custom_padding=”||0px||false|false”]<\/p>\n

Use the Fujitsu system to create an organized work space.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-in-Context-scaled.jpg” title_text=”Young Woman Lounging in Living Room on Couch with Laptop” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” max_width=”600px” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

 <\/p>\n

Masahiro Fujimoto<\/strong>, Senior Design Consultant Fujitsu<\/h6>\n
\n
\u201cWorking with SLIMDESIGN was a great experience. The final design is beautiful and sophisticated and their engineering expertise was a great benefit.<\/em><\/h6>\n
The two intensive and fruitful workshops in Amsterdam helped to create a clear project vision.\u201d<\/em><\/h6>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.5em” background_color=”#F9F9F9″ width=”100%” module_alignment=”left” custom_margin=”|||0px|false|false” custom_padding=”20px||20px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

If you are exploring a new product or facing complexity in development,
we are happy to discuss your situation and identify the most effective next step.<\/p>\n

Book a 20-minute project fit call \u2192<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Fujitsu\u2019s wanted a clear project vision for their laptop. They were looking for opportunities to add value in terms of new features, design aesthetic and engineering solutions. <\/p>\n","protected":false},"author":1,"featured_media":20759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[102,116,112],"tags":[],"class_list":["post-20757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumentenelektronica","category-multinationals","category-projects"],"yoast_head":"\nFujitsu | SLIMDESIGN<\/title>\n<meta name=\"description\" content=\"Join Fujitsu in redefining laptop design with innovative features and aesthetics. Learn about our strategic approach to future technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/slimdesign.com\/nl\/fujitsu\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fujitsu Laptop Design Strategy Unveiled\" \/>\n<meta property=\"og:description\" content=\"Redefine laptop innovation with Fujitsu's design strategy. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/slimdesign.com\/nl\/fujitsu\/\" \/>\n<meta property=\"og:site_name\" content=\"SLIMDESIGN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Slimdesign-101992884833921\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-03T14:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T14:44:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Blaauboer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Fujitsu Laptop Design Strategy Unveiled\" \/>\n<meta name=\"twitter:description\" content=\"Redefine laptop innovation with Fujitsu's design strategy. Learn more!\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Blaauboer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/\"},\"author\":{\"name\":\"Robert Blaauboer\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/#\\\/schema\\\/person\\\/214c5b0fa3cd034d3c6a81bbb3590603\"},\"headline\":\"Fujitsu\",\"datePublished\":\"2016-07-03T14:49:00+00:00\",\"dateModified\":\"2026-05-20T14:44:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/\"},\"wordCount\":3428,\"image\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slimdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Fujitsu-Laptop-Charger.jpg\",\"articleSection\":[\"Consumentenelektronica\",\"Multinationals\",\"Projects\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/\",\"url\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/\",\"name\":\"Fujitsu - SLIMDESIGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slimdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Fujitsu-Laptop-Charger.jpg\",\"datePublished\":\"2016-07-03T14:49:00+00:00\",\"dateModified\":\"2026-05-20T14:44:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/#\\\/schema\\\/person\\\/214c5b0fa3cd034d3c6a81bbb3590603\"},\"description\":\"Join Fujitsu in redefining laptop design with innovative features and aesthetics. Learn about our strategic approach to future technology.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/slimdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Fujitsu-Laptop-Charger.jpg\",\"contentUrl\":\"https:\\\/\\\/slimdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Fujitsu-Laptop-Charger.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/fujitsu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fujitsu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/\",\"name\":\"SLIMDESIGN\",\"description\":\"Amsterdam based Industrial Design studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/slimdesign.com\\\/nl\\\/#\\\/schema\\\/person\\\/214c5b0fa3cd034d3c6a81bbb3590603\",\"name\":\"Robert Blaauboer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87643c5accfc17c8df9f3d8f66d073bac28bf7f18c44c3959c186e7c0a8f00cc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87643c5accfc17c8df9f3d8f66d073bac28bf7f18c44c3959c186e7c0a8f00cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87643c5accfc17c8df9f3d8f66d073bac28bf7f18c44c3959c186e7c0a8f00cc?s=96&d=mm&r=g\",\"caption\":\"Robert Blaauboer\"},\"description\":\"The author: Robert Blaauboer would be happy to help!\",\"sameAs\":[\"http:\\\/\\\/localhost\\\/slimdesign\",\"https:\\\/\\\/www.instagram.com\\\/slimdesign_amsterdam\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/slimdesign\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fujitsu | SLIMDESIGN","description":"Join Fujitsu in redefining laptop design with innovative features and aesthetics. Learn about our strategic approach to future technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/slimdesign.com\/nl\/fujitsu\/","og_locale":"nl_NL","og_type":"article","og_title":"Fujitsu Laptop Design Strategy Unveiled","og_description":"Redefine laptop innovation with Fujitsu's design strategy. Learn more!","og_url":"https:\/\/slimdesign.com\/nl\/fujitsu\/","og_site_name":"SLIMDESIGN","article_publisher":"https:\/\/www.facebook.com\/Slimdesign-101992884833921\/","article_published_time":"2016-07-03T14:49:00+00:00","article_modified_time":"2026-05-20T14:44:31+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger.jpg","type":"image\/jpeg"}],"author":"Robert Blaauboer","twitter_card":"summary_large_image","twitter_title":"Fujitsu Laptop Design Strategy Unveiled","twitter_description":"Redefine laptop innovation with Fujitsu's design strategy. Learn more!","twitter_misc":{"Geschreven door":"Robert Blaauboer","Geschatte leestijd":"17 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#article","isPartOf":{"@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/"},"author":{"name":"Robert Blaauboer","@id":"https:\/\/slimdesign.com\/nl\/#\/schema\/person\/214c5b0fa3cd034d3c6a81bbb3590603"},"headline":"Fujitsu","datePublished":"2016-07-03T14:49:00+00:00","dateModified":"2026-05-20T14:44:31+00:00","mainEntityOfPage":{"@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/"},"wordCount":3428,"image":{"@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#primaryimage"},"thumbnailUrl":"https:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger.jpg","articleSection":["Consumentenelektronica","Multinationals","Projects"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/","url":"https:\/\/slimdesign.com\/nl\/fujitsu\/","name":"Fujitsu - SLIMDESIGN","isPartOf":{"@id":"https:\/\/slimdesign.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#primaryimage"},"image":{"@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#primaryimage"},"thumbnailUrl":"https:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger.jpg","datePublished":"2016-07-03T14:49:00+00:00","dateModified":"2026-05-20T14:44:31+00:00","author":{"@id":"https:\/\/slimdesign.com\/nl\/#\/schema\/person\/214c5b0fa3cd034d3c6a81bbb3590603"},"description":"Join Fujitsu in redefining laptop design with innovative features and aesthetics. Learn about our strategic approach to future technology.","breadcrumb":{"@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/slimdesign.com\/nl\/fujitsu\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#primaryimage","url":"https:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger.jpg","contentUrl":"https:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Fujitsu-Laptop-Charger.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/slimdesign.com\/nl\/fujitsu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/slimdesign.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Fujitsu"}]},{"@type":"WebSite","@id":"https:\/\/slimdesign.com\/nl\/#website","url":"https:\/\/slimdesign.com\/nl\/","name":"SLIMDESIGN","description":"Amsterdam based Industrial Design studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/slimdesign.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/slimdesign.com\/nl\/#\/schema\/person\/214c5b0fa3cd034d3c6a81bbb3590603","name":"Robert Blaauboer","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/87643c5accfc17c8df9f3d8f66d073bac28bf7f18c44c3959c186e7c0a8f00cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87643c5accfc17c8df9f3d8f66d073bac28bf7f18c44c3959c186e7c0a8f00cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87643c5accfc17c8df9f3d8f66d073bac28bf7f18c44c3959c186e7c0a8f00cc?s=96&d=mm&r=g","caption":"Robert Blaauboer"},"description":"The author: Robert Blaauboer would be happy to help!","sameAs":["http:\/\/localhost\/slimdesign","https:\/\/www.instagram.com\/slimdesign_amsterdam","https:\/\/www.linkedin.com\/company\/slimdesign\/"]}]}},"_links":{"self":[{"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/posts\/20757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/comments?post=20757"}],"version-history":[{"count":5,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/posts\/20757\/revisions"}],"predecessor-version":[{"id":21665,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/posts\/20757\/revisions\/21665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/media\/20759"}],"wp:attachment":[{"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/media?parent=20757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/categories?post=20757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slimdesign.com\/nl\/wp-json\/wp\/v2\/tags?post=20757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}