{"id":20741,"date":"2016-07-09T11:53:00","date_gmt":"2016-07-09T11:53:00","guid":{"rendered":"https:\/\/slimdesign.com\/philishave\/"},"modified":"2026-05-20T14:44:30","modified_gmt":"2026-05-20T14:44:30","slug":"philishave","status":"publish","type":"post","link":"https:\/\/slimdesign.com\/nl\/philishave\/","title":{"rendered":"Philishave"},"content":{"rendered":"


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R&D Support<\/h1>\n

<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” width=”100%” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Wouter Konings was asked to lead a team of engineers with the task to reduce the production costs of the low-end shaver without sacrificing quality.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Client-Logos-Philips.svg” title_text=”Client Logos Philips” align=”right” disabled_on=”on|on|off” _builder_version=”4.20.2″ module_alignment=”right” height=”50px” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”10px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||53px|||” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Challenge<\/h2>\n

The task to implement changes in a big organization like Philips is not easy. New initiatives do not always align with the personal targets the managers have been given. In some cases, an outsider (or an external team) can help to create a fresh look and open new ways that are hard to achieve from the inside.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||53px|||” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Approach<\/h2>\n

When we connected with the different production departments we found out that a lot of information about cost reduction was already available. A lot was achieved by changing the assembly line and cost calculation structure. Another important aspect was to approach water-resistance as an integral part of the design.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||53px|||” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Result<\/h2>\n

We were able to prove that a different approach could create significant savings. The technical concept direction and the learnings from the project were used to develop the new low-end shavers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Philishave-Downgrading.jpg” title_text=”Philishave Downgrading” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The downgrade strategy makes that the low-end is not optimized for costs. Within Philips, the development of the shavers was dominated by marketing. Features, price points, and specials are important but the batch quantities are reduced when a lot of different model types need to be produced.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” module_alignment=”center” custom_margin=”||53px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ideation<\/h2>\n

Visualizations of ideas to integrate functionalities
and reduce parts.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Philishave-Assembly-1.jpg” title_text=”Philishave Assembly 1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ideation<\/h2>\n

Visualizations of ideas to integrate functionalities and reduce parts.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Philishave-Assembly-Gear.jpg” title_text=”Philishave Assembly Gear” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||53px|||” custom_margin_tablet=”||53px|||” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Part reduction ideas in the drive and shaver assembly.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” module_alignment=”center” custom_margin=”||53px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Technical Concepts<\/h2>\n

3 concepts were made and ranked on cost reduction and innovation effort.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Philishave-Engineering-Concepts.jpg” title_text=”Philishave Engineering Concepts” show_bottom_space=”off” _builder_version=”4.20.2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Technical Concepts<\/h2>\n

3 concepts were made and ranked on cost reduction and innovation effort.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Philishave-Sketch-Render.jpg” title_text=”Philishave Sketch Render” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_2_font_size=”25px” header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||53px|||” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Design<\/h2>\n

Design exploration in co-cooperation with Philips Design.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” header_2_text_color=”#303030″ header_3_text_color=”#303030″ header_3_font_size=”25px” max_width=”450px” module_alignment=”center” custom_margin=”||53px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Final design and a lot of the learnings from the project were implemented in tens of millions of shavers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/slimdesign.com\/wp-content\/uploads\/2020\/07\/Philishave-Shaver-Full.jpg” title_text=”Philishave Shaver Full” _builder_version=”4.20.2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.20.2″ text_font_size=”18px” text_line_height=”1.5em” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

One of the first designs were the learnings from the project were implemented.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”18px” background_color=”#F9F9F9″ width=”100%” module_alignment=”left” custom_margin=”|||0px|false|false” custom_padding=”20px||20px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_line_height=”1.5em” sticky_enabled=”0″]<\/p>\n

If you are exploring a new product or facing complexity in development,
we are happy to discuss your situation and identify the most effective next step.<\/p>\n

Book a 20-minute project fit call \u2192<\/a><\/p>\n

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