We spent two days at IFA Berlin, visiting all conceivable types of booths and meeting industry professionals from all fields. It was a busy, yet meaningful time of learning and connecting that provided us with insight into the future of product design.
One of the product fields we took time focusing on was mixed reality. Going into IFA we believed there was a need for business specific mixed reality tools. We then saw opportunity when not a single workplace related mixed reality product or concept was presented. There was a lot for games though. Throughout the fair, we met with engineers and designers of VR/AR/MR. We asked questions and learned about the different applications other teams were developing. Our belief in the need and viability of Mixed Reality tools has been strengthened.
- View the project here
It was a successful trip and we look forward to participating again next year.